Client Overview: A local boutique offering trendy and stylish clothing for women, with a strong in-store presence aiming to expand its online footprint and attract more customers through social media.
Challenge: The boutique had a limited online presence with inconsistent posting schedules, low engagement rates, and minimal follower growth. They needed a comprehensive social media strategy to increase brand awareness and drive more traffic to their online store.
Solution:
- Developed a content calendar with regular posts featuring new arrivals, fashion tips, customer testimonials, and behind-the-scenes content.
- Implemented targeted Facebook and Instagram ads to reach a broader audience.
- Engaged with followers by responding to comments and messages promptly.
- Collaborated with local influencers to showcase their products and expand reach.
Results:
- Increased Instagram followers by 35% and Facebook followers by 25% within three months.
- Average post engagement (likes, comments, shares) increased by 60%.
- Online store traffic from social media channels grew by 40%.
- Monthly sales from social media referrals increased by 25%.