Client Overview: An online retailer specializing in fashion and accessories, operating a WooCommerce-based eCommerce store with a diverse range of products.
Challenge: The client faced difficulties with an unorganized product catalog, making it hard for customers to navigate the site and find products. Categories were inconsistent, product tags were missing or incorrect, and the site’s search functionality was ineffective, leading to frustrated customers and high bounce rates.
Solution: As a virtual assistant, I undertook the following tasks:
- Revamped Product Categories: Reorganized the entire product catalog into clear, logical categories and subcategories.
- Standardized Product Tags: Implemented a comprehensive tagging system to ensure all products were accurately tagged for better searchability.
- Enhanced Site Search Functionality: Integrated advanced search plugins and configured them to provide more relevant search results.
- Updated Product Filters: Added and optimized product filters to allow customers to narrow down their search by size, color, price, and other attributes.
Results:
- Improved Navigation: Enhanced site navigation, resulting in a 40% reduction in bounce rates as customers could easily find products.
- Increased Customer Satisfaction: Achieved a 20% increase in customer satisfaction scores due to a more organized and user-friendly website.
- Higher Conversion Rates: Boosted conversion rates by 18%, as customers found what they were looking for more quickly and efficiently.
- Enhanced Search Accuracy: Improved search result accuracy by 35%, leading to better product discoverability and increased sales.