Client Overview: A fitness brand providing workout programs, equipment, and nutritional supplements.
Challenge: The client faced difficulties managing their newsletter schedule, resulting in inconsistent distribution and low subscriber retention.
Solution:
- Developed a content calendar to ensure consistent and timely newsletter distribution.
- Created engaging and informative content tailored to the interests of the subscribers.
- Automated the newsletter distribution process to ensure timely delivery.
- Monitored performance metrics and made data-driven adjustments to improve content relevance and engagement.
Results:
- Achieved a 30% increase in subscriber retention.
- Improved newsletter open rates by 35%.
- Enhanced brand loyalty and engagement, resulting in a 15% increase in sales from newsletter readers.