Client Overview: A digital marketing agency offering SEO and social media services.
Challenge: The client struggled with the manual creation of performance reports for their clients, which was labor-intensive and prone to delays.
Solution:
- Developed a Google Apps Script to automate the generation of client performance reports.
- Integrated the script with Google Sheets to collect and analyze data from various marketing platforms.
- Created report templates in Google Docs, automatically populated with relevant data and insights.
- Set up scheduled email delivery of reports to clients at regular intervals.
Results:
- Reduced the time spent on report generation by 65%.
- Provided timely and accurate performance reports to clients.
- Enhanced client satisfaction with professional and insightful reports.
- Freed up the marketing team to focus on strategy and client engagement.