Client Overview:
- An online retailer specializing in health and wellness products
- Offers a wide range of organic supplements and fitness equipment
Challenge:
- Low conversion rates despite high website traffic
- Outdated website design that did not reflect the brand’s premium positioning
- Poor user experience with complicated navigation and slow load times
Solution:
- Conducted a thorough UX/UI audit and identified key areas for improvement
- Redesigned the website with a modern, clean aesthetic that aligned with the brand’s image
- Simplified the navigation structure and enhanced site speed by optimizing images and code
- Implemented A/B testing to refine the design and layout based on user feedback
Results:
- 50% increase in conversion rates within three months
- 30% decrease in bounce rate
- Improved user satisfaction and engagement
- Higher average order value due to a more intuitive shopping experience