Client Overview: An online retailer specializing in home decor and furniture. They operate a WooCommerce-based eCommerce store with a wide range of products.
Challenge: The client faced issues with managing their extensive product catalog. They struggled with inconsistent product listings, inadequate product descriptions, and a lack of optimized images, leading to lower search rankings and reduced sales.
Solution: As a virtual assistant, I undertook the following tasks:
- Standardized and optimized over 500 product listings.
- Enhanced product descriptions with SEO-friendly keywords.
- Uploaded high-quality images and ensured consistency in product visuals.
- Implemented bulk editing tools to streamline updates and changes.
Results:
- Improved product search rankings by 30%, leading to increased visibility.
- Boosted sales by 25% within three months due to better product presentation and discoverability.
- Enhanced user experience, resulting in a 15% increase in customer retention.