Client Overview: A travel agency offering customized vacation packages and travel services.
Challenge: The client’s email open rates were declining, and their campaigns were not generating the expected level of engagement.
Solution:
- Conducted an audit of the existing email campaigns to identify areas for improvement.
- Redesigned email templates to be more visually appealing and mobile-friendly.
- Personalized email content based on customer preferences and previous interactions.
- Implemented A/B testing to determine the most effective subject lines and content strategies.
Results:
- Increased email open rates by 40%.
- Boosted click-through rates by 25%.
- Enhanced overall engagement, leading to a 20% increase in bookings from email campaigns.