Client Overview: The client is a tech company offering cloud-based solutions for businesses. They aimed to increase brand awareness and generate leads through social media advertising.
Challenge: The client lacked expertise in managing paid social media campaigns and struggled to achieve a good return on investment (ROI).
Solution: I set up and managed targeted ad campaigns on Facebook and LinkedIn, optimizing them for maximum reach and engagement. I also conducted A/B testing to refine ad creatives and targeting parameters.
Results:
- Quantitative Data: The ad campaigns resulted in a 40% increase in website traffic and a 25% increase in lead generation within three months. The ROI on ad spend improved by 30%.
- Qualitative Data: The client reported a higher quality of leads and increased brand visibility in their target market. They also received positive feedback from potential customers who discovered their brand through the ads.