Client Overview: An organization hosting an annual health and wellness conference.
Challenge: The client needed to increase event attendance and attract a broader audience but had limited promotional resources.
Solution:
- Identified health and wellness influencers who had previously shown interest in similar events.
- Developed a promotional campaign that included exclusive discounts, giveaways, and behind-the-scenes content.
- Collaborated with influencers to create engaging content, including event previews, speaker highlights, and attendee experiences.
- Monitored campaign performance and adjusted strategies as needed to maximize reach and engagement.
Results:
- Secured partnerships with 8 key influencers, leading to a 30% increase in event registrations.
- Enhanced event visibility and credibility, resulting in over 100,000 impressions across social media.
- Increased attendee engagement and satisfaction, with many expressing positive feedback about the influencer-led promotions.
- Strengthened the client’s reputation as a leading organization in the health and wellness industry.