Client Overview: The client is an e-commerce brand specializing in handmade jewelry. They operate an online store and have a presence on multiple social media platforms, including Instagram, Facebook, and Pinterest.
Challenge: The client struggled with low engagement rates on social media and a disconnect between their social media efforts and online sales. Despite having a visually appealing product line, their posts were not translating into meaningful interactions or conversions.
Solution: I conducted a comprehensive social media audit to identify gaps in their current strategy. I then developed a content calendar with a mix of product showcases, behind-the-scenes content, user-generated content, and engaging stories. Additionally, I implemented targeted ad campaigns on Facebook and Instagram to reach a broader audience.
Results:
- Quantitative Data: Engagement rates increased by 50% on Instagram and 40% on Facebook within three months. The targeted ad campaigns resulted in a 25% increase in website traffic and a 15% increase in online sales.
- Qualitative Data: The client reported higher customer satisfaction and brand loyalty, as evidenced by an increase in positive comments and direct messages expressing interest in their products.