Client Overview: A consumer goods company planning to launch a new line of eco-friendly household products.
Challenge: The client needed a detailed understanding of the market landscape, including competitor analysis, target demographics, and potential market opportunities to ensure a successful product launch.
Solution: I conducted extensive internet research to gather data on market trends, competitor products, pricing strategies, and consumer preferences. I compiled this information into a comprehensive report that included SWOT analysis, target market segmentation, and strategic recommendations.
Results:
- Quantitative: Identified a potential market segment comprising 30% of the target demographic, with an expected 15% higher willingness to pay for eco-friendly products.
- Qualitative: Provided actionable insights that guided the marketing and pricing strategy, contributing to a successful product launch with positive initial sales and customer feedback.