Client Overview: A monthly subscription box service offering curated beauty and skincare products.
Challenge: The client struggled with collecting and analyzing customer feedback, which impacted their ability to make informed product decisions.
Solution:
- Developed and implemented a feedback collection strategy using surveys and follow-up emails.
- Analyzed customer feedback to identify common issues and areas for improvement.
- Provided detailed reports to the client with actionable insights and recommendations.
- Managed a dedicated feedback response team to address customer concerns promptly.
Results:
- Achieved a 50% increase in feedback response rates.
- Identified key areas for product improvement, leading to a 15% increase in customer satisfaction.
- Enhanced the client’s ability to make data-driven decisions, improving overall product offerings.