Client Overview: An online store specializing in handmade crafts and personalized gifts.
Challenge: The client’s generic email campaigns were not resonating with their diverse customer base, leading to low engagement and sales.
Solution:
- Segmented the email list based on customer demographics, purchase history, and preferences.
- Developed personalized email content tailored to each segment.
- Implemented dynamic content in emails to ensure relevance for each recipient.
- Utilized data analytics to continuously refine and improve personalization strategies.
Results:
- Increased email engagement rates by 50%.
- Boosted sales from email campaigns by 30%.
- Enhanced customer satisfaction and loyalty, as evidenced by positive feedback.