Client Overview: A restaurant chain with multiple locations across the city, offering diverse cuisines.
Challenge: The client needed to improve local SEO to attract more customers from their surrounding areas but lacked local backlinks to boost their search engine rankings.
Solution:
- Identified local business directories, food blogs, and review sites for backlink opportunities.
- Created and optimized business profiles on local directories.
- Engaged with local food bloggers and influencers, offering them free meals in exchange for reviews and backlinks.
- Published press releases about new menu items and special events, targeting local news websites.
Results:
- Secured 15 high-quality local backlinks.
- Improved local search rankings, resulting in a 35% increase in foot traffic to the restaurants.
- Boosted online visibility and local brand recognition.
- Received positive reviews and increased customer engagement on social media platforms.